Skyline photo of Manhattan, NY
Cyclists ride along the pedestrian path of the Brooklyn Bridge in New York City on a clear day. The bridge’s iconic stone towers and suspension cables frame the scene, while the Manhattan Bridge and East River are visible to the left. City buildings rise in the background, and several pedestrians walk in the distance.
everyday people crossing at intersection in NYC
Street scene in New York City’s Little Italy, with a man on a bicycle in the foreground riding through an intersection. Pedestrians cross the street near outdoor tables at Caffe Napoli, which is decorated with holiday lights and greenery. Nearby, the restaurant Puglia and a row of historic buildings with fire escapes line the background under a pale sky.
NY Skyline at dusk
August 21, 2023

Legal News

POP LEGAL
August 21, 2023

The Liberation of Taco Tuesday

As reported by NPR, the widely recognized expression "Taco Tuesday" is now free for unrestricted use.

For over three decades, Taco John's had held the trademark for "Taco Tuesday" in all U.S. states except New Jersey, until Taco Bell filed a petition with the U.S. Patent and Trademark Office seeking to overturn it. Taco Bell argued that a commonplace phrase should not be owned exclusively by anyone.

In a statement issued on Tuesday, the CEO of Taco John's, Jim Creel, stated, "We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do."

If you are a business that has a phrase, word, symbol, device, or even a color, you may be eligible to seek trademark protection. The attorneys at Outside Legal Counsel are available for a consultation to help determine what can and cannot be trademarked.

This is not legal advice and is attorney advertising.

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