Trademarks protect businesses' intellectual property rights by distinguishing their goods or services from others. As demonstrated by a recent case involving Sweetgreen and Chipotle Mexican Grill, registering a trademark protects a brand's image and prevents competitors from using similar marks that may confuse consumers.
Chipotle filed a lawsuit against Sweetgreen, claiming that its "Chipotle Chicken Burrito Bowl" infringed on Chipotle's trademark. In response, Sweetgreen renamed the dish to "Chicken + Chipotle Pepper Bowl," resolving the lawsuit amicably.
What Can Be Generally Trademarked
What Cannot Be Trademarked
Understanding trademark rules is vital for businesses aiming to protect their intellectual property and maintain a strong brand identity. The Sweetgreen and Chipotle dispute highlights the importance of carefully selecting names, logos, and other elements to avoid legal issues. By knowing what can and cannot be trademarked, businesses can make informed decisions and protect their valuable assets.
The attorneys at Outside Legal Counsel LLP are proficient in helping clients undertake such an analysis.
This is not legal advice and is attorney advertising.
Disclaimer: Nothing on this website is or should be construed as legal advice. An attorney-client relationship does not exist with our firm unless a signed retainer agreement is executed, and we do not offer legal advice through this site or any of the content located on it. For legal advice for your particular circumstances, please contact us directly.