The U.S. Department of Justice is calling for Google to divest major parts of its advertising technology business, including AdX and DoubleClick for Publishers, after a federal judge found that the company illegally monopolized digital advertising markets. According to Reuters, the DOJ argues that structural remedies—rather than behavioral changes—are necessary to restore fair competition.
In response, Google contends that the proposed breakup goes beyond the scope of the court’s findings and maintains that alternative measures, such as enhanced bidding transparency for rivals, should suffice. A trial to determine the appropriate remedy is set for September 2025 (Reuters, May 6, 2025).
This action signals escalating regulatory pressure on dominant tech platforms and highlights the need for companies to proactively assess antitrust exposure. Outside Legal Counsel LLP provides legal strategy and compliance support to businesses under governmental audits and investigations.
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